In the world of digital marketing, having the right tool is the key. With so many choices on hand, what a pair of names seem always to be at the top of the list of consideration these being Se Ranking and Moz. Both have a lot to offer your website in terms of making it more visible – so how do you know which one to use?
In this post, we’ll be sharing an in-depth comparison between SE Ranking vs Moz comparing a range of aspects, including features, pricing, advantages, and disadvantages to understand which tool best tailored for your business.
What is SE Ranking?
SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more! It features an all-in-one platform you can use for keyword research, rank tracking, competitive analysis, and site audits.
Key Features of SE Ranking:
- Keyword Research: Explore their massive database of over 5.3 billion keywords
- Rank Tracking: A daily update of keywords ranking and SERP (Search Engine Results Page) features.
- Roadmap: SEO audit and planner with follow-up recommendations.
- Competitor Analysis: Organics and paid competitors strategy practically at your finger-tips.
- White Label Reports: Tailorable reports for agencies and companies.
What is Moz?
Moz is one the most established and best known SEO suite. Most SEO experts rely on it for backlink analysis, rank tracking, keyword research, and overall SEO performance monitoring.
Key Features of Moz:
Keyword Explorer: Moz provides you with advanced keyword research features and metrics, such as Keyword Difficulty and Organic CTR.
- Rank Tracking: Keywords tracking with weekly updates in several search engines.
- Link Analysis: Best known for domain authority and backlink analysis tools.
- On-page SEO: Suggestions on how to optimize your site’s on-page SEO.
- Site Crawl: Uncover onsite issues with Moz’s robust site crawling tool.
SE Ranking Vs Moz: Pricing
When it comes to cost, each comes with a reasonable cost, but there are a few differences in value.
SE Ranking Pricing:
- $52/month, 14-day free trial.
- Provides more features at a lower price point, so it is an overall great value for agencies and small businesses.
Moz Pricing:
- $49/month, 30-day free trial.
- Moz is a bit cheaper at the basic level, but for individual offerings, you’ll need to move up to the more expensive plans, which possibly could be more than you would be paying for SE Ranking.
Winner: SE Ranking (better value for features).
SE Ranking Vs Moz: Features Comparison
Here, let’s compare the two tools by features to help you decide which one will work best for you.
Keyword Research
SE Ranking: Provides access to huge database of more than 5.3 billion keywords to carry out the most thorough research and to generate keyword suggestions. SE Ranking can be used for checking out keyword competition, search volume and trends in the industry.
Moz: Moz on the other hand has a smaller database with 1.25 billion keywords, but is stronger on advanced keyword metrics like their Keyword Difficulty and Organic CTR metric. Which makes Moz a good choice if you’re targeting competitive keywords.
Winner: SE Ranking (more keyword suggestions and a bigger database).
Rank Tracking
SE Ranking: Allows for daily rank updates, custom tracking settings, and accommodates integrations with the likes of Looker Studio for comprehensive reporting. Perfect for those users who need a real-time view of the keyword position tracking and keyword rank changes on multiple devices and search engines.
Moz: It depends on a weekly ranking refresh only as though and certainly can’t be customized nor has the real-time capabilities of SE Ranking.
Winner: SE Ranking (daily updates; more flexibility in tracking).
Website Audit
SE Ranking: Its website audit feature dugs deeper into your site and gives you a detailed SEO analysis, with actionable recommendations. It includes everything from site speed to internal linking.
Moz: Moz Pro has a site audit feature as well, but it might not be as comprehensive or user-friendly as SE Ranking.
Winner: SE Ranking (better and up-to-date analysis).
Competitor Analysis
SE Ranking : You receive comprehensive competitor analysis that covers organic and paid strategies, backlinks and traffic estimation. This free tool helps you in monitoring your competitors’ SEO performance in detail.
Moz: Moz does have competitor analysis, however, it is not as comprehensive as SE Ranking and is not offered in real-time.
Winner: SE Ranking (deeper paid and organic competitor analysis).
Backlink Analysis
SE Ranking: Also provides backlink monitoring tools, with occasional comments that the information is less up to date than what you receive with Moz.
Moz: Moz Pro is well known for its backlink analysis, Domain Authority scores. It’s a favorite for professionals looking at tactics around link-building.
Winner: Moz (more robust backlink database and analysis tools).
User Experience and Support
SE Ranking:
SE Ranking is popular for its user-friendly interface. Customer service is great: they have nice tutorials, a knowledge base and fast email support.
Moz:
Even though Moz Pro features a straightforward interface that is simple to use, it isn’t as intuitive for some users as SE Ranking is. But Moz is good for community support as well since it has a pretty massive user base and vast SEO resources database.
Winner: SE Ranking (it’s more simple in usage and the support is good).
Final Verdict: Which Models Should You Pick?
SE Ranking vs Moz: Which Is the Best for Your Business and SEO? Both SE Ranking analyze and Moz API offer strong SEO analysis capabilities both serving different market needs and expectations.
• SE Ranking is your best bet if you are in the market for an affordable, all-in-one SEO tool that offers daily rank tracking, complete keyword research and real-time site audits. It is an excellent option if you’re a business or agency who wants to max out their SEO efforts without maxing out the budget.
• Go with Moz if you’re focused on analyzing backlinks and domain authority metrics, and if you don’t mind spending more on a company with a more established product and a reputable name in the SEO community. Moz works wonderfully well for companies who are more into link building tactics and backlink performance.
FAQs on SE Ranking Vs Moz
Can I use both SE Ranking and Moz together?
Yes! A lot of companies rely on both SE Ranking and Moz’s services, in fact, as both services have their unique strengths. For instance, you could use SE Ranking for rank tracking and keyword research and Moz for backlink analysis.
Which tool is more beginner-friendly?
SE Ranking is more user-friendly for beginners since you can easily find anything and everything within reach, while Moz may take a little getting used to when it comes to using all of its features.
Which tool is better for agencies?
Agencies tend to like SE Ranking because it has customizable reporting, affordable pricing, and a large set of features.
In the final analysis, both SE Ranking and Moz are great SEO tools, and you should consider the one that works best for you, fits within your budget, and will best meet your business objectives. Think about the features that mean the most to you, whether that is rank tracking, keyword research, backlinks analysis, or price, and choose the tool that is right for you.
You can also read our article on SEMrush Vs Ahrefs clicking here.
